Macy’s Doubles Donation to Make-A-Wish in Celebration of National Believe Day

Macy’s and Make-A-Wish will celebrate the eighth annual National Believe Day on December 9, a pinnacle moment of this year’s Believe campaign. Macy’s will commemorate the occasion with a double donation for the Believe letter writing program and the return of Wishes Across America, a day devoted to granting incredible wishes for children across the country with life-threatening medical conditions.

For National Believe Day, Macy’s will offer a double donation, providing an additional $1 per letter to Make-A-Wish, up to an extra $1 million, above the existing $1 million campaign goal. In addition, Macy’s and Make-A-Wish will celebrate Wishes Across America by granting wishes in Macy’s stores across the country, bringing together wish kids and their families, Macy’s employees and local communities. Holly Thomas, group vice president of Cause Marketing for Macy’s, said,


National Believe Day is one of our favorite times of the year, where our partners at Make-A-Wish, Macy’s customers and employees come together to help make wishes come true for wish kids and their families. Along with these incredible wishes, we’re bringing back double donation, which is a huge opportunity to raise an additional $1 million for Make-A-Wish on National Believe Day alone.

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"Swipe Right" on Nonprofit Partners

CVS Health's Eileen Howard Boone is Senior Vice President of Corporate Social Responsibility and Philanthropy for CVS Health, and President of the CVS Health Foundation. In this CSRTalk post, she shares how to choose partnerships that deliver mutual impact

Every year, not-for-profit organizations go through the painstaking process of establishing corporate relationships with the hopes of obtaining critical funding to advance their missions, while companies equally struggle to identify non-profits that help advance their positive social impact. For both, choosing the right partner that is a good fit can be a challenging proposition.
What if a social network existed where businesses and non-profits could easily find the right match? What profile information would be most critical for choosing a partner? In thinking about new business relationships, here are a few critical factors to consider when you ‘swipe right’ for nonprofit partnerships.

Eileen's tips include:

  • Identify common interests
  • Look at credibility & reputation
  • Impact one another
  • Think strategically
  • Seek buy-in from those around you

The Movember Foundation And Jeep & Visa Partners Team Up For #GivingTuesday

To celebrate #GivingTuesday, the Movember Foundation is teaming up with corporate partners for a special giveaway. For every $25 raised by a Mo Bro or Mo Sista registered on Movember.com on #GivingTuesday, people will receive an entry to win a once-in-a-lifetime adventure trip to Jackson Hole, Wyoming, thanks to Movember partners at Jeep. 

Also, Visa will boost any $50 or more donation made on Movember.com using Visa Checkout with an additional $20. The offer is valid for up to two donations per person through December 31, 2016, with a total Visa donation of up to $400,000. A donation using Visa Checkout will give even more to men's health on #GivingTuesday.

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Southwest Airlines Gives Back With Rapid Rewards Points Matching

Southwest Airlines is encouraging customers to support any of nine participating charities in honor of #GivingTuesday with a full week of points matching. Southwest Rapid Rewards will match up to two million points donated by Customers from November 27 through December 3.

Linda Rutherford, Vice President and Chief Communication Officer at Southwest Airlines said,

'Tis the season to give back with Rapid Rewards points and possibly change a life with the gift of travel. We're upping the ante this year by matching as many as two million Rapid Rewards points and offering a full week to participate. Don't wait, however. Donate today.

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UN Foundation Has a New Take on Newspaper Circulars for #GivingTuesday

This holiday season, the United Nations Foundation is sharing this traditional newspaper circular advertising space with retailers in order to promote a growing day of global philanthropy. #GivingTuesday is a day to give time and money to causes which improve the world. This year it falls on November 29, immediately following Black Friday and Cyber Monday.

Inspired by a group of creative friends at Boncom, the UN Foundation has created a special advertisement promoting this year’s #GivingTuesday. The circular promotes a range of ways we can give back to our communities and the world. It will be distributed inside four major newspapers across the country, as well as online to catch the attention of Cyber Monday shoppers. Read Aaron Sherinian's full post here.

See the full circular here.

Warning: This is not your usual shopping advertisement. Did this ad make you look twice? Good, that’s our point. This ad is meant to spark conversation, spur action, and support good. Show you are someone who gives back and not just someone who buys stuff.