Toys’R’Us Kicks Off Its Annual Campaign Benefitting Toys for Tots

Toys"R"Us and Shaq-a-Claus is back for the holidays with their annual cause marketing campaign. This year, the #GivingIsAwesome hashtag is being promoted on social. The company will also donate $1 (up to $100,000) to Toys for Tots for every new wish list created between Thursday, October 27 and Saturday, November 19. The retailer has collectively donated nearly $50 million since the inception of the partnership and collected more than 4 million toys. 

Toys"R"Us® has officially launched its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation. As the organization's largest retail partner, customers can help spread holiday joy to some of the 15.5 million U.S. children living in poverty, and who may not find a present under the Christmas tree this year, by donating new, unwrapped toys at any Toys"R"Us or Babies"R"Us® store across the country and online at now through Wednesday, December 7. The company will also collect monetary donations in-store and online through Christmas Eve. Read release.


Gap Inc. Celebrates International Day of the Girl With Expansion of Its P.A.C.E. Initiative

In another cause-focused content marketing example, Gap is expanding its education program to showcase the stories of women participating in the initiative (see video below). The retailer partnered with Condé Nast to produce a documentary-style film to bring to life the individual stories of women empowered by the program.

In celebration of International Day of the Girl, Gap Inc. today announced the expansion of its signature education program, P.A.C.E. (Personal Advancement & Career Enhancement), with new curriculum designed to improve confidence and life skills for girls in community settings. To coincide with this announcement, the company's namesake brand partnered with Condé Nast to showcase the inspirational stories of women who are currently participating in P.A.C.E.

At the center of Gap and Condé Nast's partnership is a 12-minute documentary-style film profiling the stories of three unique women – Mary, Margaret and Puwaneshwary – who are currently enrolled in a P.A.C.E. community program. The film shines a light on how access to education has changed the lives of these women who work on a tea plantation in Sri Lanka, where literacy rates for women are typically very low – 67 percent compared to the country's average of 90 percent (source: CARE Sri Lanka). Read full release here.

Aflac Goes Pink with Gifts that Give Back to Breast Cancer Research

Aflac is joining in October's pink parade with pink-themed duck merchandise and directing donations and "100% of net proceeds" to the American Association of Cancer Research. This marks the third year Aflac has created pink plush ducks and other items in support of its "This Duck Wears Pink" initiative.

Aflac, the leading provider of voluntary insurance sales at the worksite in the United States, today announced that it is once again supporting National Breast Cancer Awareness Month through its national "This Duck Wears Pink" initiative. The company has created exclusive pink-themed Aflac Duck merchandise, which is available for purchase at Read full release here.


Quaker Teams Up With Common Threads To Bring Families First-Ever Breakfast Education Lessons

In a cause-focused content marketing play, Quaker has teamed up w/ chef Francse Largeman-Roth to produce a series of video and editorial content to be distributed on Upworthy to help spread awareness about this effort and issue.

For the 32.4 million children growing up in low-income families, having the learning tools to eat or cook healthy meals can be a challenge. In honor of National Childhood Nutrition Day (October 16), Quaker is partnering with Common Threads to fund Family Cooking Classes for the 2016-2017 school year and to add breakfast lessons, making nutrition education available for all meals of the day. These classes bring students and parents together through hands-on learning in the kitchen where they learn how to cook nutritious and economic meals.
Read full release here


Rules of Kindness Campaign Builds Empathy

From September 1 through October 17, Hasbro and generationOn are encouraging kids to have the compassion, empathy and courage to stand up for others through its Rules of Kindness campaign. Kids are creating their own rules of kindness and developing plans to put them into action in their community using free online tools and resources. Over 51,000 youth have already signed up. See the campaign here.