Bridgestone Retail Operations Celebrates Second Year of ’Driving Great Futures’ Partnership

A second-year effort from Bridgestone and Boys & Girls Clubs of America rewards consumers for their $5 point of sale donations with a coupon book containing $150 in savings and rebates from Bridgestone and partner companies. Vendor partners include Interstate Batteries who will donate $.25 for each free battery check performed and ITW/QMI Professional Automotive Products will donate $.05 for each coupon book sold.

Bridgestone Retail Operations (BSRO) today kicked off the second year of its "Driving Great Futures" cause-marketing partnership with Boys & Girls Clubs of America (BGCA) with a nationwide promotion across its company-owned retail network. "Driving Great Futures" supports BGCA's "Great Futures" campaign to elevate the role of out-of-school time in reversing negative trends in the areas of poor academic performance, obesity, drug use and youth-related violence. The program's goal is to help the 11 million kids and teens who leave school each day without a place to go when the final bell rings and the 43 million who don't have access to summer learning programs.

 

Sabra Announces Long-Term Campaign to Alleviate Impact of Food Deserts

A new initiative from Sabra Dipping Company (think: hummus) is tackling 'food desserts' as its cause of choice, reportedly one of the first companies to select this particular focus for a CSR initiative. Of note: the effort will start in Sabra's backyard in Richmond, VA and feature an employee work share garden, an excellent way to engage employees in this purpose-focused movement. The company has plans to expand the initiative year over year and will focus on awareness and education in partnership with NGOs, health agencies and other private entities focused on the issue.

Sabra CEO Shali Shalit-Shoval joined employees in Chesterfield County, VA, to launch Sabra's "Plants with a Purpose," a community engagement mission dedicated to helping alleviate the impact of Food Deserts in the U.S. Food Deserts, as defined by the USDA, are neighborhoods and towns without ready access to fresh, healthy, affordable food (specifically fruits and vegetables). It is estimated that more than 23 million Americans live in impacted areas. Sabra Dipping Company is the maker of America's best-selling hummus and a range of dips and spreads, and this program aligns with their vision of bringing people together through fresh food experiences.

 

Horizon Media Filled Its Office With Puppies to Lower Stress Levels and Give Back

What happens when you fill an agency office with adorable, adoptable puppies and kittens? Watch the video below to find out. A win-win-win for pet welfare organization Bidawee, engaged employees at Horizon Media and, of course, tired and happy animals.

Over 200 employees signed up to participate in the agency's animal-filled festivities, booking up all of the appointments in about 20 minutes—proving that you can get people to do just about anything if there are puppies and kittens involved. Employees signed up so quickly, they bombarded internal servers with so many requests that the company's servers almost crashed. Wigler noted that she received tons of emails following the event with employees thanking her team for making the event happen. "Dreams do come true!" one employee said, "It made my week! Month! Year!" another wrote.

Chobani's #NoBadStuff Olympic Campaign

Chobani’s leveraging its position as an official Olympic sponsor to highlight personal stories of ‘goodness’ in the lives of Team USA athletes as a link to their #NoBadStuff philosophy including soccer star Alex Morgan, decathlete Ashton Eaton, boxer Marlen Esparza, paratriathlete Melissa Stockwell and wrestler Jordan Burroughs.

Under the brand’s philosophy, “You can only be great if you’re full of goodness”, the campaign ties its ‘natural’ product to the multi-faceted concept of ‘good’.  

New limited flavors bring the tastes of Brazil to the U.S. in the form of guava yogurt and mango passion power.

Half of Girls Quit Sports By the End of Puberty*: New Always® #LikeAGirl Video Examines Cause, Encourages Girls Everywhere to Keep Playing #LikeAGirl

Alex Morgan suits up for the Olympic debut of Procter & Gamble’s #LikeAGirl campaign. Releasing a survey about why half of girls quit sports by the end of puberty, the Always brand partnered with a documentary filmmaker to share stories about how girls feel about playing sports in a video that’s garnered an impressive 23 million views (see video below).

The campaign is also helping 2500 Brazilian girls gain access to sports, a focus area of the IOC.

Data from the most recent Always Confidence & Puberty Survey*, shows that by the end of puberty, half of girls surveyed (51 percent) will have quit sports. To help shed light on this issue, Always partnered with Academy Award-nominated documentary filmmaker Nanette Burstein to find out how girls feel about playing sports. The new #LikeAGirl video, asked girls about their athletic experiences, the challenges and the benefits, what helped them stay in the game, or what led them to quit.