Campaign: Second Annual Bike Trade-in Program
Company: DICK'S Sporting Goods
Nonprofit Partner: Bikes for the World
Launch Date: May 5, 2013
Bikes for the World and DICK's Sporting Goods has teamed up for their second annual bike trade-in program in partnership. From Sunday, May 5 to Saturday, May 11, consumers will have the opportunity to support the initiative by bringing in their used bike to a local DICK'S Sporting Goods store. Customers who participate in the trade-in will receive a discount toward a new bike purchase.
This is a classic cause marketing partnership: bikes are donated to a good cause, business reaps highly desirable foot traffic, consumer gets a discount. Win. Win. Win. As a result of the partnership, Bikes for the World increased their deliveries of bikes to those in need by nearly 50%.