The Craziest Thing I Did To Save Money

Campaign: The Craziest Thing I Did To Save Money
Company: H&R Block
Nonprofit Partner:
Launch Date: February 28, 2013

Campaign Description:  

A new message-focused cause marketing campaign from and H&R Block relies on laughs to get teens talking about financial literacy. Kicked off Feb. 28, “The Craziest Thing I Did to Save Money” encourages young people to share stories about the quirky and off-beat things they have done to save up, while receiving real-life advice about managing finances. Teens can participate through a Facebook experience, text messaging game, humorous videos, downloading a teaching Toolkit and opportunities to win more than $30,000 in scholarships.

Our Take:  

Tax season is in full swing and H&R Block is increasing its public profile with this humor-filled campaign in partnership with While no consumer purchase is involved, millennials are targeted to take steps to improve their financial literacy and awareness, incentivized by the chance to win one of several scholarships. Combining humor with an important cause message isn't always easy to do but the playful spirit rises to the occasion, bringing levity to a subject that is often overly serious.